Paco Underhill, author "Why We Buy" and CEO Envirosell Inc, says, "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the movement. Liz Crawford deconstructs the movement with percision."

Dr. Herb Sorensen, author of "Inside the Mind of the Shopper" and founder of TNS Retail, says, "Liz Crawford has written a fascinating account of the present and future direction of marketing
to shoppers. Historically, outside-the-store communications were the dominant form of reaching shoppers, then the store itself, and its contents became the media."